Selling Points

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Always Be Listening
We’ve all been seduced by a good sales pitch in movies or in TV series. By the strong close or the moving speech. Michael Douglas as Gordon Gekko…
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Paul Gassée
Email is an ad unit (and other advanced tips for outbound)
Several months back, I wrote about learnings I had garnered while building out outbound for Whitetruffle a few years ago, and with several of my…
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Paul Gassée
How to take your outbound sales to the next level
You’ve just figured out an early path to revenue. A basic way to sell your product. It’s not a bulletproof process, but it has garnered you a few logos…
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Paul Gassée
12 Lessons in Early Stage SaaS Sales
It was late 2013. And a close friend of mine, the CEO of a seed-stage startup tapped me on the shoulder and handed me the keys to the customer-facing…
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Paul Gassée
Startup Myth: "Our product sells itself."
1 Myth, 1 Home Run & 1 Lesson - 2nd Installment
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Paul Gassée
1 Myth, 1 Home Run & 1 Lesson
1st Installment
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Paul Gassée
1
Selling Points
Welcome to Selling Points. A place where we'll be discussing sales and other topics. I coach and consult with startups in sales. I will do my best to…
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Paul Gassée
Selling Points
Sales is everywhere — whether you like it or not. Why not learn what it can teach us?
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Selling Points

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