"Here's a trick I came up with to book calls with my prospects. They're usually really hard to get a hold of because they're typically moving around…out in the field." I was all ears. A few years ago, I took a call with a potential client that sold to construction. To the uninitiated, the construction industry is typically a hairy market to sell into. This coaching prospect's target persona was part of a mobile workforce; always on the move, and rarely at their desk. His challenge was not only booking a demo with these construction folks but also making sure they'd show up to it. They needed a compelling way to get their prospects to take the demo, but also to make sure they'd show up to it.
The Elegant Trick I Learned from a Prospect
The Elegant Trick I Learned from a Prospect
The Elegant Trick I Learned from a Prospect
"Here's a trick I came up with to book calls with my prospects. They're usually really hard to get a hold of because they're typically moving around…out in the field." I was all ears. A few years ago, I took a call with a potential client that sold to construction. To the uninitiated, the construction industry is typically a hairy market to sell into. This coaching prospect's target persona was part of a mobile workforce; always on the move, and rarely at their desk. His challenge was not only booking a demo with these construction folks but also making sure they'd show up to it. They needed a compelling way to get their prospects to take the demo, but also to make sure they'd show up to it.